Stephen Abshire

I have been doing a lot of thinking about the future…

Not only my future, but the future of weather communication that must compete in the social media world.

If you go on Instagram, TikTok, YouTube, and Facebook, you will find hundreds of different styles of presenting information and grabbing attention. And the more I watched, the more I questioned how weather is presented.

How can I blend these styles when conveying scientific information to a variety of demographics, many that don’t rely on traditional forms of weather communication like television?

Well, here is one my attempts at that.

With every video I post, I continue to learn what this new audience wants to see. And hopefully, with time, a generation that relies on default weather apps can find trusted faces in the crowd